GN Store Nord A/S Overview
Pro stress-test →GN develops and manufactures intelligent hearing, audio, video, and gaming solutions, with three business segments: Hearing (about 40% of sales), Enterprise (40%), and Gaming (20%). Its offerings are marketed by the brands ReSound, Jabra, SteelSeries, Beltone, Interton, Danavox, and FalCom in more than 100 markets globally.
Strategic Profile
Pro stress-test →The company has business presence across Europe, the Middle East, Africa, and North America. GN leverages established brands and a diversified portfolio spanning professional audio (Jabra), consumer gaming (SteelSeries), and hearing aids (ReSound) to serve healthcare, enterprise, and gaming markets. The company competes in fragmented segments with scale advantages in multiple channels.
Competitive Landscape
Pro stress-test →In hearing aids, GN competes with global competitor Sonova. The Enterprise segment (Jabra) faces competition from Plantronics, Sennheiser, and Microsoft Teams-integrated solutions. Gaming peripherals compete against Corsair, Razer, and HyperX. The company's diversification across three distinct verticals provides some competitive insulation.
Industry Context
GN Store Nord A/S operates in Audio Equipment, Hearing Aids & Gaming Peripherals Manufacturing.
Key facts
Founded: 1869 · Headquarters: Ballerup, Denmark · Revenue: $2.54B · Market cap: $2.15B