Grupo Globo Overview
Pro stress-test →Grupo Globo is a Brazilian private entertainment and mass media conglomerate based in Rio de Janeiro, founded in 1925, and is the largest media group in Latin America and one of the world's largest media conglomerates. The company's assets comprise over-the-air broadcasting, television and film production, pay television subscription service, streaming media, publishing, and online services.
Strategic Profile
Pro stress-test →Globo is no longer solely a television broadcaster but has reorganized itself over the past decade as an integrated platform, combining free-to-air TV, pay-TV channels, streaming, digital portals, newspapers and out-of-home media. The company returned to generating meaningful profit close to R$2 billion in 2024 and around R$1.5 billion in 2025, after pandemic-driven losses.
Competitive Landscape
Pro stress-test →Globo commands the world's second-largest commercial TV network behind Disney's ABC. In Brazil, the company competes with free-to-air broadcasters Band and Record, and increasingly with digital streaming platforms and sports-focused channels like CazéTV. Its integrated platform model—combining free-to-air TV, pay TV, Globoplay streaming, and print—differentiates it from single-channel competitors but faces margin pressure from pure-play streaming companies.
Industry Context
Grupo Globo operates in Broadcast Television and Streaming Media.
Key facts
Founded: 1925 · Headquarters: Rio de Janeiro, Brazil · Employees: 13,000