Geox S.p.A. Overview
Pro stress-test →Geox creates, produces, promotes and distributes Geox-brand footwear and apparel, the main feature of which is the use of technological solutions that enable the ability to breathe and to remain waterproof at the same time. Geox has created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design.
Strategic Profile
Pro stress-test →The company has launched a five-year plan aimed at achieving a revenue of more than 850 million euros by 2029, with an average annual growth rate of 5% and an EBIT margin of more than 7%. From 2025 to 2026, Geox will focus on improving its model's pillars by implementing a renewed value proposition and improved operational efficiency. Then, from 2027 to 2029, the company will focus on strengthening its presence in key markets and driving renewed international expansion.
Competitive Landscape
Pro stress-test →Geox operates in the classic, casual and sport footwear sector for men, women, and children, and in the apparel sector. The brand competes against established footwear players including Nike, Adidas, and PUMA in the broader casual footwear market, while differentiating through patented breathable technology and Italian heritage positioning. The company faces intense competition in digital channels and wholesale distribution.
Industry Context
Geox S.p.A. operates in Footwear & Apparel.
Key facts
Founded: 1995 · Headquarters: Montebelluna, Italy · Employees: 2,397 · Revenue: $608.7M (2025) · Market cap: $109M (as of February 2026)