Georgia-Pacific LLC Overview
Pro stress-test →Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. The company operates more than 150 facilities and employs approximately 30,000 people directly and creates more than 89,000 jobs indirectly. As a subsidiary of Koch Industries LLC, Georgia-Pacific is a diversified forest products and consumer goods manufacturer with global reach.
Strategic Profile
Pro stress-test →The company operates familiar consumer brands including Quilted Northern, Angel Soft, Brawny, Dixie, enMotion, Sparkle, and Vanity Fair. In the US, the company has notable market share in Sawmills & Wood Production, Paperboard Mills, Sanitary Paper Product Manufacturing, and Gypsum Product Manufacturing, with largest market share in Gypsum Product Manufacturing where it accounts for an estimated 25.9% of total industry revenue.
Competitive Landscape
Pro stress-test →Georgia-Pacific's top competitors include Kimberly-Clark, Weyerhaeuser, International Paper, and Domtar Corporation. The company competes across tissue/consumer products (vs. Kimberly-Clark), building materials (vs. Weyerhaeuser and International Paper), and pulp/paper (vs. Domtar). Its integration across consumer brands and industrial products provides competitive differentiation.
Industry Context
Georgia-Pacific LLC operates in Pulp and Paper Manufacturing.
Key facts
Founded: 1927 · Headquarters: Atlanta, US · Employees: 30,000 · Revenue: $8.9B