Genies, Inc. Overview
Pro stress-test →Genies is an American AI avatar and companion company founded by Akash Nigam, whose consumer apps and tools allow users to create fully personalized AI avatars to be used in apps and games. The company offers a software development kit (SDK) enabling developers, brands and talent to create a branded avatar experience and online marketplaces. The platform has achieved unicorn status and counts celebrities, athletes, and major entertainment companies as partners.
Strategic Profile
Pro stress-test →With strong growth momentum, including a 2026 partnership with Unity to embed its tech in the Unity ecosystem and capture 99% of the celebrity avatar market (e.g., Justin Bieber, Rihanna), Genies is positioned as the 'Decentralized Disney of the metaverse.' Early in 2026, the company announced its first two public IP partners, MLB Players Inc. to turn all players into AI avatars, signaling accelerating enterprise adoption beyond entertainment.
Competitive Landscape
Pro stress-test →Top competitors include IMVU, Soul Machines, and Loom.ai, with alternative approaches from metaverse platforms like Spatial and gaming-focused tools from WOLF Entertainment Software. Genies' differentiation lies in its celebrity/IP network, unified avatar framework supporting AI behavior, and direct integration into major game development platforms—advantages that competitors like IMVU lack.
Industry Context
Genies, Inc. operates in AI avatar and digital identity platforms.
Key facts
Founded: 2011 · Headquarters: Los Angeles, US · Employees: 241 · Revenue: $38.5M · Market cap: N/A