Gaming Innovation Group Overview
Pro stress-test →GiG is a full-service iGaming software services provider offering software platform services (GiG Core) and sportsbook solutions (GiG Sports and the 2022 acquisition of Sportnco). Publicly listed on the Nasdaq First North Growth Market and licensed in over 30 regulated jurisdictions, the company operates globally with a clear focus on B2B solutions for online gambling operators. The company has shifted from B2C operations to a pure B2B model since divesting consumer brands in 2020.
Strategic Profile
Pro stress-test →GiG has played a key role in shaping the evolution of iGaming, powering some of the world's most successful brands with platform and sportsbook technology designed specifically for the complex needs of regulated markets. GiG boasts one of the largest portfolios of accessible regulated markets in the B2B iGaming sector, with major partnerships including Betsson, L7, and expanding presence in emerging regulated markets through recent launches in Canada (March 2025) and enhanced UK offerings (February 2026).
Competitive Landscape
Pro stress-test →Platform services peers trade at an average EV/EBITDA multiple of ~11x; GiG is a smaller and less established company than peers and trades at a 50% discount resulting in an EV/EBITDA multiple of 5.5x. Direct competitors in B2B iGaming platforms include Playtech, Kambi, Rush Street Interactive (RSI), and emerging players like Bede Gaming. GiG differentiates through multi-jurisdiction compliance and integrated platform+sportsbook solutions but competes primarily on price and customer service rather than technological innovation.
Industry Context
Gaming Innovation Group operates in B2B iGaming software platforms.
Key facts
Founded: 2008 · Headquarters: St. Julian's, Malta · Employees: 659 · Revenue: $105.2M · Market cap: N/A