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Forrester Research, Inc.: Business Overview, Financials & Competitive Analysis

Forrester is one of the most influential research and advisory firms in the world that empowers leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accel...

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What's in This Report
Forrester Research, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Forrester is in strategic transition—shedding costs and pivoting toward AI-driven advisory services while confronting near-term...

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Industry Market Research & Business Advisory Services
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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Forrester Research, Inc. Overview

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Forrester is one of the most influential research and advisory firms in the world that empowers leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth. The company delivers research-driven insights and advisory services on enterprise technology trends, buyer behavior, and market dynamics across B2B and B2C segments.

Strategic Profile

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Forrester's unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. The firm is positioning itself as essential guidance during market consolidation, with a focus on helping clients navigate AI adoption realities and ROI-driven technology decisions in 2026.

Competitive Landscape

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Forrester competes with firms like Gartner, IDC, and McKinsey in enterprise research and advisory. Its positioning centers on thought leadership in AI adoption realities, B2B buyer insights, and customer experience strategy—markets increasingly driven by demand for ROI-focused guidance rather than hype-driven analysis.

Industry Context

Forrester Research, Inc. operates in Market Research & Business Advisory Services.

Key facts

Founded: 1983 · Headquarters: Cambridge, MA, US · Employees: N/A · Revenue: N/A · Market cap: N/A

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Gartner Magic Quadrant & AdvisoryLeading magic quadrant analysis and enterprise IT research and advisory→IDC Research ServicesGlobal market research and advisory for IT infrastructure and digital innovation→Strategy & ConsultingManagement consulting on digital transformation and technology strategy→

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Industry context

Forrester Research, Inc. operates in Market Research & Business Advisory Services. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Forrester Research, Inc. do?+
Forrester is one of the most influential research and advisory firms in the world that empowers leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accel...
What is Forrester Research, Inc.'s Cyborg Score?+
Forrester Research, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Forrester Research, Inc.'s main competitors?+
Named competitors include Gartner Magic Quadrant & Advisory, IDC Research Services, Strategy & Consulting. The full competitive landscape is in the AskCyborg report.
How can I get the full Forrester Research, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Forrester Research, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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