First Financial Corporation Overview
Pro stress-test →First Financial Corporation is a regional bank holding company founded in 1834, making it the oldest bank in Indiana and the 5th oldest in the US. The company operates through First Financial Bank N.A., providing comprehensive financial services including commercial lending, mortgage services, consumer loans, and deposit products across Indiana, Illinois, Kentucky, Tennessee, and northern Georgia.
Strategic Profile
Pro stress-test →Positioned as a community-focused regional bank, First Financial emphasizes customer-centric principles through its omni-channel strategy combining digital and in-person banking services. The company has achieved strong asset growth through acquisitions like SimplyBank and maintains competitive advantages through improved net interest margins and quality loan portfolio management in its regional markets.
Competitive Landscape
Pro stress-test →First Financial competes in the regional banking sector against other community banks and mid-sized regional financial institutions serving the Midwest and Southeast. Key competitors include Stock Yards Bancorp, Republic Bancorp, Great Southern Bancorp, and Southside Bancshares. The company differentiates through its 190+ year heritage, customer service focus, and improving digital capabilities targeting farm lending and small-to-medium business customers.
Industry Context
First Financial Corporation operates in Banks - Regional.
Key facts
Founded: 1834 · Headquarters: Terre Haute, Indiana · Employees: 937 · Revenue: $201.6M · Market cap: $705M