Europris ASA Overview
Pro stress-test →Europris is Norway's largest discount variety retailer by sales, operating 289 stores throughout the country where 268 are directly owned by the group and 21 operate as franchise stores. The company took full ownership of the Swedish discount variety retailer ÖoB in May 2024, which consists of a network of 92 stores in Sweden, marking a significant Nordic expansion.
Strategic Profile
Pro stress-test →The company's business model is centered on providing value-conscious consumers with a diverse product range at consistently low prices, a strategy that has driven sales growth. The company's strategic expansion, including the 2024 acquisition of ÖoB with its 93 Swedish stores, positions it for broader Nordic influence.
Competitive Landscape
Pro stress-test →Europris operates in the highly competitive Nordic discount retail sector. Europris operates as a leader in the Norwegian discount retail sector, holding a dominant position with 287 stores in Norway and an additional 93 ÖoB stores in Sweden. Primary competitors include other Nordic discount retailers and traditional grocery chains competing on price and value positioning.
Industry Context
Europris ASA operates in Discount Variety Retail.
Key facts
Founded: 1992 · Headquarters: Rolvsøy, Norway · Employees: 1000+ · Revenue: 1.14B USD · Market cap: 15.3B NOK