Etsy, Inc. Overview
Pro stress-test →Etsy operates two-sided online marketplaces that connect buyers and sellers around the world, with its primary marketplace Etsy.com serving as the global destination for goods made by independent sellers. The firm connects about 95 million buyers and 8 million sellers on its marketplace properties including Etsy and Depop (clothing resale).
Strategic Profile
Pro stress-test →Etsy dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods, with $12.5 billion in 2024 consolidated gross merchandise volume, cementing itself as one of the largest players in a quickly growing space. The company generates revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels.
Competitive Landscape
Pro stress-test →eBay, Amazon.com, Pinterest, Mercari, and Rakuten 24 are some of Etsy's competitors. Etsy differentiates through its focus on handmade, vintage, and craft goods rather than competing directly with Amazon on general merchandise. Its Depop acquisition strengthens position in fashion resale segment.
Industry Context
Etsy, Inc. operates in Internet Retail / E-Commerce Marketplaces.
Key facts
Founded: 2005 · Headquarters: Brooklyn, New York, US · Employees: 2,400 · Revenue: $2.85B · Market cap: $5.3B-$6.1B