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Ituran Location and Control Ltd.: Business Overview, Financials & Competitive Analysis

Ituran Location and Control Ltd. (NASDAQ: ITRN) is a global vehicle tracking and fleet management company that delivers subscription-based telematics and location-based services to over 2.6 million subscribers. 73% of...

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What's in This Report
Ituran Location and Control Ltd. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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8/ 10Strong

Cyborg Score thesis

Ituran is a profitable, cash-generative telematics leader with high-margin recurring subscriptions, strong geographic...

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Industry Automotive Software and Telematics
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 7, 2026
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Ituran Location and Control Ltd. Overview

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Ituran Location and Control Ltd. (NASDAQ: ITRN) is a global vehicle tracking and fleet management company that delivers subscription-based telematics and location-based services to over 2.6 million subscribers. 73% of revenues come from location-based service subscription fees, with 27% from product revenues, establishing a recurring revenue model with strong profitability metrics.

Strategic Profile

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The company added 40,000 net subscribers in Q1 2026, bringing the total to 2,670,000, with quarterly revenue reaching $102.7 million, a 19% year-over-year increase. Ituran is expanding OEM partnerships including Stellantis and the launch of Connect Fiat in South America, while driving growth through US market entry, Big Data analytics, and the IturanMob platform. The company maintains strong profitability with disciplined capital allocation through dividends and share buybacks.

Competitive Landscape

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Ituran operates in the global vehicle telematics and GPS tracking market, competing with established players including Verizon Connect (Verizon), Geotab, Samsara, and regional providers. The company differentiates through its subscription-heavy model (73% of revenue), strong presence in Israel and Latin America, and expanding OEM partnerships. Its integrated approach combining hardware, software, and analytics positions it competitively against pure-play cloud software providers and telecommunications-backed competitors.

Industry Context

Ituran Location and Control Ltd. operates in Automotive Software and Telematics.

Key facts

Founded: 1995 · Headquarters: Ramat Gan, Israel · Employees: N/A · Revenue: $102.7M (Q1 2026); $359.0M (FY 2025) · Market cap: N/A

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The top findings that survived the multi-agent debate for Ituran Location and Control Ltd..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Verizon ConnectConnected fleet management and telematics solutions→GeotabIoT and telematics platform for fleet management→SamsaraCloud-based fleet operations and telematics→IturanMobAdvanced vehicle telemetry and analytics platform→

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Industry context

Ituran Location and Control Ltd. operates in Automotive Software and Telematics. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Ituran Location and Control Ltd. do?+
Ituran Location and Control Ltd. (NASDAQ: ITRN) is a global vehicle tracking and fleet management company that delivers subscription-based telematics and location-based services to over 2.6 million subscribers. 73% of...
What is Ituran Location and Control Ltd.'s Cyborg Score?+
Ituran Location and Control Ltd. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Ituran Location and Control Ltd.'s main competitors?+
Named competitors include Verizon Connect, Geotab, Samsara, IturanMob. The full competitive landscape is in the AskCyborg report.
How can I get the full Ituran Location and Control Ltd. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Ituran Location and Control Ltd. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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