Equinox Holdings, Inc. Overview
Pro stress-test →Equinox Holdings, Inc. is an American luxury fitness company and health club headquartered in New York City. The company operates more than 300 club facilities in major cities in the United States, as well as in London, Toronto, and Vancouver in Canada. It operates several lifestyle brands: Equinox, Equinox Hotels, Precision Run, Project by Equinox, Equinox Explore, Equinox Media, Furthermore, Pure Yoga, Blink Fitness, and SoulCycle.
Strategic Profile
Pro stress-test →Equinox invented the premium health and fitness space and has continued to define it as the brand's global reach expands and it diversifies into new spaces, offerings, and categories. Equinox Group also has a digital platform, the Equinox+ App, that provides access to digital classes. Equinox is owned by a group of investors including Harvey Spevak, executive chairman and managing partner, as well as principals of Related Companies.
Competitive Landscape
Pro stress-test →Equinox competes in the premium fitness segment against boutique fitness chains and mid-market operators. Primary competitors include Planet Fitness (value segment competitor attempting upmarket expansion), Life Time (integrated fitness and hospitality), and independent luxury studios (Pure Yoga, SoulCycle-type concepts). Digital fitness platforms and at-home workout alternatives represent emerging indirect competition.
Industry Context
Equinox Holdings, Inc. operates in Premium health club operators.
Key facts
Founded: 1991 · Headquarters: New York, US · Employees: 10,000+ · Revenue: N/A · Market cap: N/A