Equifax Inc Overview
Pro stress-test →Equifax is a global data, analytics and technology company that specializes in consumer and commercial credit reporting, decisioning tools and identity solutions, headquartered in Atlanta, Georgia and is one of the three major consumer credit reporting agencies in the United States. The company offers consumer credit reports and scores, credit monitoring and identity protection services, and business-oriented products for risk management, fraud detection and compliance.
Strategic Profile
Pro stress-test →The company is steering revenue toward cloud and AI products, with 90% revenue on the new Equifax Cloud supporting new product launches and efficiency gains. The company achieved robust innovation in 2025 with a record 15% Vitality Index and over 185 new product launches driven by AI and cloud investments. 2026 revenue guidance midpoint is $6.72B, up 10.6% year-over-year with adjusted EPS guidance up 11% and adjusted EBITDA guidance of $2.12B with margin expansion.
Competitive Landscape
Pro stress-test →As one of the three major consumer credit reporting agencies in the United States, Equifax competes with TransUnion and Experian in consumer credit reporting, plus data and analytics companies like Fair Isaac (FICO), ADP, and various FinTech players in decisioning and identity solutions.
Industry Context
Equifax Inc operates in Data Analytics, Credit Reporting, and Business Information Services.
Key facts
Founded: 1899 · Headquarters: Atlanta, Georgia, US · Employees: 13,500 · Revenue: $6.1B · Market cap: $23B