EQB Inc. Overview
Pro stress-test →EQB Inc. is a leading digital financial services company with $142 billion in combined assets under management and administration as of January 31, 2026. It operates through Equitable Bank, a wholly owned subsidiary and Canada's seventh largest bank by assets. As Canada's Challenger Bank, Equitable Bank has a clear mission to drive change in Canadian banking to enrich people's lives.
Strategic Profile
Pro stress-test →With more than 1,850 employees across Canada, the bank operates through two main divisions: Personal Banking (serving nearly 781,000 Canadians with total loans under management of approximately $32 billion) and Commercial Banking. On December 3, 2025, EQB announced it had agreed to acquire President's Choice Financial from Loblaw Companies with the deal expected to close in 2026.
Competitive Landscape
Pro stress-test →Unlike Canada's Big Six banks, EQB has no branches, credit cards or wealth management offerings, and is relatively much more exposed to the mortgage market with a heavy focus on alternative mortgages for self-employed clients. Other online-based banks are also quickly muscling up, with Wealthsimple Inc. launching its first credit card last year and Questrade Financial Group securing a banking licence with plans to expand.
Industry Context
EQB Inc. operates in Digital Financial Services / Canadian Banking.
Key facts
Founded: 1970 · Headquarters: Toronto, Canada · Employees: 1,850 · Revenue: $1.26B · Market cap: $2.8B