Electrolux AB Overview
Pro stress-test →Electrolux AB is a Swedish multinational home appliance manufacturer headquartered in Stockholm, consistently ranked the world's second largest appliance maker by units sold after Whirlpool. The company's products include kitchen products, laundry products, small appliances, and professional appliances, with kitchen products accounting for more than half of total revenue.
Strategic Profile
Pro stress-test →The company has a business presence in North America, Europe, Latin America, Africa, the Middle East, and Asia-Pacific, with North America and Europe jointly contributing over half of the total revenue. Electrolux operates leading global brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi.
Competitive Landscape
Pro stress-test →Electrolux competes primarily with Whirlpool (the larger global leader), Haier, BSH Hausgeräte, and regional players like Arçelik and Midea. The home appliance industry remains highly fragmented with intense price competition, particularly in major appliances, but Electrolux's diversified brand portfolio and geographic presence provide competitive advantages in both consumer and professional segments.
Industry Context
Electrolux AB operates in Home Appliances Manufacturing.
Key facts
Founded: 1910 · Headquarters: Stockholm, Sweden · Revenue: $13.4B · Market cap: $2.27B