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Disqus: Business Overview, Financials & Competitive Analysis

Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more. The company's core offering is a service that publishers can install on their ...

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AskCyborg analysts argue the bull and bear cases for Disqus across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Disqus OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Stable cash-flowing engagement platform with established publisher base serving as a strategic asset within larger Zeta Global...

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Industry Digital Publishing Platforms
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 9, 2026
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Disqus Overview

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Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more. The company's core offering is a service that publishers can install on their websites to manage reader discussions, providing tools for moderation, social media integration, user profiles, analytics, and mobile commenting. In December 2017, Disqus was acquired by Zeta Global, a data-driven marketing technology company, for a reported sum of $90 million.

Strategic Profile

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Disqus monetizes through a network/advertising model, sharing revenue with publishers from promoted content and various ad formats integrated within comment sections, managed programmatically through partnerships with about 25 supply-side platforms. The platform provides engagement analytics and monetization options for publishers. As a subsidiary of Zeta Global, Disqus operates with financial stability while maintaining its distinct business unit status.

Competitive Landscape

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Disqus' top competitors include Apester, Connatix and Jeeng. Disqus's primary competitors include Viafoura, Outbrain, Chartbeat and 13 more. The platform competes in the audience engagement and comment moderation space against both standalone comment systems and broader content engagement tools within publisher tech stacks.

Industry Context

Disqus operates in Digital Publishing Platforms.

Key facts

Founded: 2007 · Headquarters: San Francisco, US · Employees: 17 · Revenue: $4.2M (March 2026 estimate) · Market cap: N/A

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Disqus.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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Industry context

Disqus operates in Digital Publishing Platforms. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Disqus do?+
Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more. The company's core offering is a service that publishers can install on their ...
What is Disqus's Cyborg Score?+
Disqus has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Disqus's main competitors?+
Named competitors include Apester, Viafoura, Connatix, Outbrain. The full competitive landscape is in the AskCyborg report.
How can I get the full Disqus research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Disqus research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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