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Digital Media Solutions, Inc.: Business Overview, Financials & Competitive Analysis

Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of...

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Digital Media Solutions, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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4/ 10Mixed

Cyborg Score thesis

A technology-enabled performance advertising platform with valuable first-party data and distribution assets, but constrained by...

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Industry Advertising and Marketing
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 9, 2026
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Digital Media Solutions, Inc. Overview

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Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The company's first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases.

Strategic Profile

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The company operates a broad digital advertising platform reaching approximately 70% of U.S. consumers across nearly 100% digital channels. DMS was delisted from NYSE in September 2023 following the exchange's determination that the company did not meet its continued listing standard requiring maintained average global market capitalization of at least $15 million over 30 consecutive trading days. The delisting did not affect the company's business operations and DMS continues to be focused on its core solutions in service of its advertising clients.

Competitive Landscape

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Digital Media Solutions competes in the fragmented digital performance advertising market against larger platforms (Google, Facebook/Meta advertising networks) and specialized performance marketing agencies. The company's differentiation centers on first-party insurance and consumer data, direct-to-brand placement capabilities, and agent-based distribution model. Primary competition comes from programmatic advertising platforms, affiliate networks, and traditional performance marketing providers serving similar verticals.

Industry Context

Digital Media Solutions, Inc. operates in Advertising and Marketing.

Key facts

Founded: 2008 · Headquarters: Jupiter, Florida, US · Employees: ~250 (FTEs as of Q2 2022) · Revenue: $426M (LTM as of Q2 2022) · Market cap: N/A

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Digital Media Solutions, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Google AdsDominant digital advertising platform with search, display, and video capabilities→Meta AdsSocial media advertising platform across Facebook, Instagram, and Messenger→Amazon AdvertisingE-commerce and marketplace-based advertising platform→

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Industry context

Digital Media Solutions, Inc. operates in Advertising and Marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Digital Media Solutions, Inc. do?+
Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of...
What is Digital Media Solutions, Inc.'s Cyborg Score?+
Digital Media Solutions, Inc. has a Cyborg Score of 4/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Digital Media Solutions, Inc.'s main competitors?+
Named competitors include Google Ads, Meta Ads, Amazon Advertising. The full competitive landscape is in the AskCyborg report.
How can I get the full Digital Media Solutions, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Digital Media Solutions, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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