Digital Media Solutions, Inc. Overview
Pro stress-test →Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The company's first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases.
Strategic Profile
Pro stress-test →The company operates a broad digital advertising platform reaching approximately 70% of U.S. consumers across nearly 100% digital channels. DMS was delisted from NYSE in September 2023 following the exchange's determination that the company did not meet its continued listing standard requiring maintained average global market capitalization of at least $15 million over 30 consecutive trading days. The delisting did not affect the company's business operations and DMS continues to be focused on its core solutions in service of its advertising clients.
Competitive Landscape
Pro stress-test →Digital Media Solutions competes in the fragmented digital performance advertising market against larger platforms (Google, Facebook/Meta advertising networks) and specialized performance marketing agencies. The company's differentiation centers on first-party insurance and consumer data, direct-to-brand placement capabilities, and agent-based distribution model. Primary competition comes from programmatic advertising platforms, affiliate networks, and traditional performance marketing providers serving similar verticals.
Industry Context
Digital Media Solutions, Inc. operates in Digital Performance Advertising.
Key facts
Founded: 2008 · Headquarters: Jupiter, Florida, US · Employees: ~250 (FTEs as of Q2 2022) · Revenue: $426M (LTM as of Q2 2022) · Market cap: N/A