Davide Campari-Milano N.V. Overview
Pro stress-test →Davide Campari-Milano is the world's leading manufacturer of bitters with a 24% volume share in 2024. The company is active in the branded spirits industry and owns an extensive and varied product portfolio of over 50 brands, including Aperol, Appleton Estate, Campari, Grand Marnier, SKYY Vodka and Wild Turkey. In 2024, revenue reached 3.07 billion, an increase of 5.18% compared to the previous year.
Strategic Profile
Pro stress-test →The company is pursuing portfolio streamlining and balance-sheet initiatives, including recent disposals of smaller liqueur brands, as it looks to concentrate on core labels and improve returns, with longer-term strategy to simplify its brand portfolio and expand geographically. Campari has capitalized well on trends in developed markets, including aperitivo consumption and demand for lower alcohol-by-volume drinks.
Competitive Landscape
Pro stress-test →Campari operates through four geographical segments: Americas; Southern Europe, Middle East and Africa; Northern, Central and Eastern Europe; Asia-Pacific. The company competes in the global premium spirits market against multinational conglomerates with diversified portfolios and regional pure-play spirits makers. Spirits are more cyclical than most other consumer staples categories, including beer, and volumes can suffer steeper declines during economic downturns.
Industry Context
Davide Campari-Milano N.V. operates in Beverages—Wineries & Distilleries.
Key facts
Founded: 1860 · Headquarters: Sesto San Giovanni, Italy · Employees: 5,124 · Revenue: $3.07B · Market cap: $7.56B