Daktronics, Inc. Overview
Pro stress-test →Daktronics, Inc. is an American company based in Brookings, South Dakota, that designs, manufactures, sells, and services video displays, scoreboards, digital billboards, dynamic message signs, sound systems, and related products. The company generates the vast majority of its revenue by designing, manufacturing, and selling large-scale digital display systems-like LED video screens and scoreboards-and then earns recurring income from the related control systems.
Strategic Profile
Pro stress-test →The company operates through Commercial, Live Events, High School Park and Recreation, Transportation, and International segments. The current focus is on digital transformation and achieving ambitious long-term objectives, including 10-12% operating margins by fiscal year 2028. Daktronics has $756.5 million in sales and a year-end product backlog of $342 million, up 8% year-over-year.
Competitive Landscape
Pro stress-test →Daktronics has grown from a small garage operation to the world leader, offering the most complete product lineup in the LED sign industry. Competitors in digital display space include regional scoreboard manufacturers and international display companies. The company's vertically integrated software (Venus Control Suite) and design capabilities differentiate it in a fragmented market.
Industry Context
Daktronics, Inc. operates in Digital Display Manufacturing & LED Scoreboard Systems.
Key facts
Founded: 1968 · Headquarters: Brookings, South Dakota · Employees: 2,422 · Revenue: $756.5M · Market cap: $1.3B