Coty Inc. Overview
Pro stress-test →Coty is a global beauty maker that generates 65% of sales from prestige beauty products (primarily fragrances) and 35% from mass makeup, skin care, and fragrance. For fragrances, Coty licenses luxury and high-end brands including Gucci, Burberry, Hugo Boss, Davidoff, and Calvin Klein, while its consumer cosmetics business focuses on mass brands such as CoverGirl, Max Factor, Rimmel, Sally Hansen, and Bourjois.
Strategic Profile
Pro stress-test →Coty is initiating its "Coty. Curated." strategic framework, encompassing sharper priorities, more focused investments, improved execution, and increased support behind its core businesses. New leadership appointed Markus Strobel as Executive Chairman and Interim CEO effective January 1, 2026, joining from Procter & Gamble with 33 years of experience in Beauty & Grooming.
Competitive Landscape
Pro stress-test →Coty competes against major players including The Estée Lauder Companies, Shiseido Company, L'Oreal, Sa Sa International, and Kao. Coty differentiates through premium fragrance licenses and iconic mass beauty brands, with growing emphasis on innovation in fragrance mists and scenting adjacencies.
Industry Context
Coty Inc. operates in Beauty & Personal Care.
Key facts
Founded: 1904 · Headquarters: New York, United States · Revenue: $5.81B · Market cap: $2.35B