Cloetta AB Overview
Pro stress-test →Cloetta is a leading confectionery company in Northern Europe with main markets in Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK. The company owns strong brands including Läkerol, Cloetta, Candyking, Jenkki, Kexchoklad, Malaco, Polly, Sportlife and Red Band.
Strategic Profile
Pro stress-test →The company operates three main product categories: Chocolate (wafers, plates, pralines, dragees), Sugar confectionery (foam, wine gums, liquorice, toffees, candies, lollypops) and Refreshment (pastilles, chewing gum). Cloetta has invested in future-proof packaging solutions through its PlantPack initiative.
Competitive Landscape
Pro stress-test →Cloetta operates as a leading confectionery player in Northern Europe, dominating markets across Sweden, Finland, Denmark, Norway, Netherlands, Germany and the UK. The company competes against larger global confectionery manufacturers and regional players but maintains strong market position through established brand equity.
Industry Context
Cloetta AB operates in Confectionery / Chocolate & Sugar Candy Manufacturing.
Key facts
Founded: 1862 · Headquarters: Sundbyberg, Sweden · Employees: 2,840 · Revenue: 10.15B SEK · Market cap: 11.95B SEK