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Niagen Bioscience, Inc. (formerly ChromaDex Corp.): Business Overview, Financials & Competitive Analysis

ChromaDex/Niagen is a global bioscience company dedicated to healthy aging, pioneering research on nicotinamide adenine dinucleotide (NAD+), levels of which decline with age. The company is the innovator behind NAD+ p...

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Niagen Bioscience, Inc. (formerly ChromaDex Corp.) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Established NAD+ leader with growing consumer demand and clinical validation, but execution and scaling risks remain in a...

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Industry NAD+ and healthy aging supplements
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: July 6, 2026
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Niagen Bioscience, Inc. (formerly ChromaDex Corp.) Overview

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ChromaDex/Niagen is a global bioscience company dedicated to healthy aging, pioneering research on nicotinamide adenine dinucleotide (NAD+), levels of which decline with age. The company is the innovator behind NAD+ precursor nicotinamide riboside (NR), commercialized as the flagship ingredient Niagen®. Tru Niagen® is positioned as the number one healthy-aging NAD+ supplement in the United States.

Strategic Profile

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The company operates through three segments: Consumer Products, Ingredients, and Analytical Reference Standards and Services, with the majority of revenue from Consumer Products. The company has partnered with multiple research institutions including the National Institutes of Health and Northwestern University Feinberg School of Medicine to study nicotinamide riboside benefits.

Competitive Landscape

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Niagen competes in the growing healthy aging and NAD+ supplement market against established supplement brands and emerging longevity companies. Key rivals include Elysium Health (Basis NAD+ booster), other NAD+ precursor manufacturers, and broader premium supplement makers targeting aging consumers. The market is emerging but not yet commoditized, and Niagen's patent-protected formulation and clinical research partnerships provide defensibility.

Industry Context

Niagen Bioscience, Inc. (formerly ChromaDex Corp.) operates in NAD+ and healthy aging supplements.

Key facts

Founded: 1999 · Headquarters: Los Angeles, US · Employees: Unknown · Revenue: $31.5M (Q1 2026) · Market cap: $230.79M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Niagen Bioscience, Inc. (formerly ChromaDex Corp.).

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BasisNAD+ booster supplement competitor in healthy aging→Tru NiagenFlagship NAD+ precursor supplement using patented nicotinamide riboside (NR)→NádNAD+ supplement offering NR and NMN variants for healthy aging→NAD+ ProPremium NAD+ precursor supplement targeting aging consumers→

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Industry context

Niagen Bioscience, Inc. (formerly ChromaDex Corp.) operates in NAD+ and healthy aging supplements. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Niagen Bioscience, Inc. (formerly ChromaDex Corp.) do?+
ChromaDex/Niagen is a global bioscience company dedicated to healthy aging, pioneering research on nicotinamide adenine dinucleotide (NAD+), levels of which decline with age. The company is the innovator behind NAD+ p...
What is Niagen Bioscience, Inc. (formerly ChromaDex Corp.)'s Cyborg Score?+
Niagen Bioscience, Inc. (formerly ChromaDex Corp.) has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Niagen Bioscience, Inc. (formerly ChromaDex Corp.)'s main competitors?+
Named competitors include Basis, Tru Niagen, Nád, NAD+ Pro. The full competitive landscape is in the AskCyborg report.
How can I get the full Niagen Bioscience, Inc. (formerly ChromaDex Corp.) research report?+
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How current is the Niagen Bioscience, Inc. (formerly ChromaDex Corp.) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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