Choice Hotels International, Inc. Overview
Pro stress-test →Choice Hotels International is one of the largest lodging franchisors in the world, with over 7,500 hotels representing nearly 650,000 rooms across 46 countries and territories. The company operates a diverse portfolio of 22 brands spanning full-service upper upscale, midscale, extended stay, and economy properties.
Strategic Profile
Pro stress-test →Choice demonstrated exceptional growth momentum in 2025, expanding its international portfolio to nearly 160,000 rooms outside the United States (a 13% increase) while setting a record with 66 extended stay hotel openings domestically. The company awarded 247 U.S. franchise agreements, reflecting year-over-year growth and sustained franchisee demand across midscale and economy segments.
Competitive Landscape
Pro stress-test →Choice operates across multiple segments with 22 brands, enabling the company to meet diverse traveler needs and compete across upscale, midscale, extended stay, and economy categories. The franchised model with capital-light operations differentiates Choice from traditional hotel operators. Major competitors include other hotel franchisors and management companies operating in similar segments globally.
Industry Context
Choice Hotels International, Inc. operates in Hotel Franchising & Lodging Services.
Key facts
Headquarters: North Bethesda, US