Cardlytics, Inc. Overview
Pro stress-test →Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through its industry-leading card-linked offer network.
Strategic Profile
Pro stress-test →The company offers the Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data from merchant data partners. Key customers are financial institutions, who use its platform to manage rewards programs, as well as advertisers and marketers looking for actionable consumer spending insights.
Competitive Landscape
Pro stress-test →One of Cardlytics' 21 competitors is GroundTruth, a venture-capital-backed company based in New York, NY. Cardlytics competes in the commerce media and financial marketing space against broader advertising platforms and financial data providers, differentiated by its bank partnerships and card transaction data access.
Industry Context
Cardlytics, Inc. operates in Commerce Media / Fintech Advertising / Customer Data Platforms.
Key facts
Founded: 2008 · Headquarters: Atlanta, Georgia · Revenue: $278.3M · Market cap: $46.7M