Button, Inc. Overview
Pro stress-test →Button is the mobile commerce technology company that is powering a commerce-driven internet. As the leading mobile commerce enablement platform, Button powers mobile growth for the world's largest brands and publishers, while offering consumers more seamless, enjoyable experiences. In 2025, Button-powered commerce surpassed $2.9B in App GMS, representing over 91% year-over-year growth.
Strategic Profile
Pro stress-test →Button's AI-driven intelligence platform identifies and routes users to the highest-converting destination through smart routing that guides every tap to the highest-converting destination. Button was recognized in the eighth annual MarTech Breakthrough awards as the "Best Mobile Marketing Platform" and secured a strategic growth investment from PSG, a leading growth equity firm. The company connects creators, publishers, and retailers to unlock incremental revenue through dynamic deep linking and affiliate/retail media optimization.
Competitive Landscape
Pro stress-test →Button is the leading commerce optimization platform that uses AI technology to improve the performance of creator and affiliate marketing. The company competes in mobile commerce enablement against platforms focused on deep linking, affiliate marketing infrastructure, and commerce media solutions. Key competitive advantages include deterministic attribution, privacy-safe data tracking, and AI-powered routing that optimizes user conversion pathways across mobile environments.
Industry Context
Button, Inc. operates in Mobile commerce enablement platforms.
Key facts
Founded: 2014 · Headquarters: New York, US · Employees: 123 · Revenue: $18.7M