Build-A-Bear Workshop, Inc.: Business Overview, Financials & Competitive Analysis
Build-A-Bear Workshop is a mall-based, experiential specialty retailer for children operating through Direct-to-Consumer, Commercial, and International Franchising segments. In fiscal year 2026, the company generated ...
Cyborg Score thesis
Strong financial foundation with growth momentum offset by consumer spending headwinds and leadership...
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Get Current Report FreeBuild-A-Bear Workshop, Inc. Overview
Pro stress-test →Build-A-Bear Workshop is a mall-based, experiential specialty retailer for children operating through Direct-to-Consumer, Commercial, and International Franchising segments. In fiscal year 2026, the company generated revenue of $529.83 million, up 6.73% from the prior year, demonstrating resilience in the experiential retail market.
Strategic Profile
Pro stress-test →The company has achieved consistent top-line growth by diversifying revenue streams through international franchising and commercial expansion. Build-A-Bear has outperformed the S&P 500 with a 99% gain in the past year, driven by expansion and increased sales in both U.S. and UK stores.
Competitive Landscape
Pro stress-test →Build-A-Bear operates in the experiential retail and toy/novelty categories. Key competitors include Petco Health & Wellness (WOOF), Five Below, and specialty retailers like Williams-Sonoma, though BBW's unique "make-your-own" experience differentiates it in the market.
Industry Context
Build-A-Bear Workshop, Inc. operates in Consumer Goods and Retail.
Key facts
Founded: 1997 · Headquarters: St. Louis, MO, US · Revenue: $0.530B · Market cap: $0.444B