Bucketplace Overview
Pro stress-test →Bucketplace, founded in 2014 and headquartered in Seoul, South Korea, operates a mobile application platform for home decoration and interior design. The company operates 'OHouse' (오늘의집), the country's largest online home and living platform. OHouse offers a comprehensive service that includes interior design inspiration, a community for sharing home improvement ideas, a vast e-commerce marketplace for furniture and home goods, and connections to home services professionals.
Strategic Profile
Pro stress-test →Bucketplace became a unicorn in 2022, reaching the milestone in 8 years. The company is actively expanding its OHouse platform internationally, with an initial strategic focus on markets including Singapore, Japan, and the United States, with global operations encompassing market research, comprehensive localization of content and services, international business development, and forging strategic partnerships. In March 2025, Bucketplace announced a strategic investment in InHouse, a technology platform for residential design and furnishing.
Competitive Landscape
Pro stress-test →Top competitors include companies like Domino, Today's House and Quintessence. Bucketplace's differentiation centers on its social-first, UGC-driven model that blends Instagram-style home inspiration with shopping and professional marketplace connections, positioning it as a lifestyle super-app rather than a traditional e-commerce furniture retailer. The company faces competition from niche players (design tools, furniture retailers, marketplace platforms) but maintains market leadership in Korea through network effects and integrated services.
Industry Context
Bucketplace operates in E-Commerce / Home Furnishings & Interior Design.
Key facts
Founded: 2014 · Headquarters: Seoul, South Korea · Employees: 565