Brookdale Senior Living Inc. Overview
Pro stress-test →Brookdale Senior Living Inc is one of the nation's largest operators of senior living communities, managing more than 700 communities across the United States and Puerto Rico. The company operates in three segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRCs).
Strategic Profile
Pro stress-test →The company is executing a portfolio optimization strategy, with plans to sell 29 additional communities in 2026 for $200 million in proceeds, while pursuing 8-9% RevPAR growth. Brookdale recently appointed its first Chief Operating Officer in a decade and reorganized into six regional operating companies to balance operational scale with regional agility.
Competitive Landscape
Pro stress-test →Brookdale leverages a multi-segment model to address diverse senior care needs, and its scale and operational expertise provide competitive advantages in a fragmented industry. Key competitors include The Ensign Group (ENSG), Sonida Senior Living (SNAI), and other regional senior living operators.
Industry Context
Brookdale Senior Living Inc. operates in Senior Living Communities and Assisted Living Facilities.
Key facts
Founded: 2005 · Headquarters: Brentwood, Tennessee · Revenue: $3.04B · Market cap: $3.6B