Brim hf. Overview
Pro stress-test →Brim hf. is a fishing and fish processing company in Iceland. The company is engaged in the fishing and processing of groundfish and pelagic fish and has operating units in four locations in Iceland, employing approximately 800 full-time employees at sea and ashore. The products are sold all over the world, with the largest markets being Europe, Asia, North America and Africa.
Strategic Profile
Pro stress-test →Brim focuses on sophisticated fishing and processing technology and continuous production development, with respect for the environment and the marine ecosystem as the basis for all activities, while increasing value creation in the fisheries sector in harmony with society and the environment. Brim's policy is to be an integrated fisheries company involved in vessel operation, processing and sales and marketing operations, in addition to supporting innovation in the fisheries industry.
Competitive Landscape
Pro stress-test →Brim competes in Iceland's integrated seafood sector against other major fishing companies. The market is characterized by limited new entrants due to Iceland's quota allocation system, which restricts fishing rights. Competition intensifies internationally on price and product quality, particularly from salmon producers and other fish exporters in Norway, Canada, and other regions.
Industry Context
Brim hf. operates in Fishing and Seafood Processing.
Key facts
Founded: 1985 · Headquarters: Reykjavík, Iceland · Employees: 800