BrandYourself Overview
Pro stress-test →BrandYourself is an online reputation management & privacy company that provides software and services, including: negative Google results, personal branding, private info protection, Dark Web scan, and more. It operates on a freemium model, in which certain tools and services are provided without charge, but also offers paid subscriptions and professional services. The company serves both individual professionals seeking to control their digital presence and businesses managing their online reputation.
Strategic Profile
Pro stress-test →The company was founded in 2010 by three students from Syracuse University. Named an Inc 5000 "Fastest Growing Company", "Best Entrepreneurial Company" by Entrepreneur Magazine, and "Best Online Reputation Service" by Business News Daily. In 2016, BrandYourself announced an extension of their Series A, raising an additional $2 million of capital. The round was backed by New Atlantic Ventures, FF Angels, and Barney Pell. BrandYourself differentiates through its hybrid model combining free DIY tools with premium concierge services and AI-powered threat detection.
Competitive Landscape
Pro stress-test →BrandYourself competes with NetReputation (larger, full-service), Reputation.com, and numerous DIY reputation management platforms. The main difference between BrandYourself and NetReputation is that the former is geared toward branding efforts and improving reputation score, while NetReputation offers a holistic approach to reputation management with a wide range of customized services. The market has fragmented with increased competition from SEO agencies and social media management platforms offering reputation components.
Industry Context
BrandYourself operates in Online Reputation Management & Digital Privacy Software.
Key facts
Founded: 2010 · Headquarters: New York, US · Employees: 45 · Revenue: $7.4M