Bloomin' Brands, Inc. Overview
Pro stress-test →Bloomin' Brands is a leading American restaurant company that owns and operates a portfolio of popular restaurant brands, including the iconic Outback Steakhouse. With $3.96 billion in revenue over the past 12 months, Bloomin' Brands is one of the larger restaurant chains in the industry. The company faces near-term headwinds with flat same-store sales and profitability pressures, but is pursuing operational improvements and guest experience investments.
Strategic Profile
Pro stress-test →The company's brands include Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse and Wine Bar. Bloomin' Brands reported positive traffic growth for Outback for the first time since Q4 2021, with traffic up 90 basis points, and outperformed the industry in traffic by 190 basis points in Q4 2025. The company plans to invest approximately $50 million in 2026 to support improvements in food quality, service, and guest experience, with a strategic plan to refresh nearly all Outback restaurants by 2028.
Competitive Landscape
Pro stress-test →The company operates well-known brands such as Outback Steakhouse and Carrabba's Italian Grill, with significant presence in U.S. and international markets. Bloomin' Brands competes in the casual and fine dining segments against national and regional steakhouse chains, Italian concepts, and seafood specialists. Market share is challenged by changing consumer dining preferences and value-conscious spending.
Industry Context
Bloomin' Brands, Inc. operates in Casual Dining / Full-Service Restaurants.
Key facts
Founded: 1988 · Headquarters: Tampa, FL · Employees: 81000 · Revenue: $3.96B · Market cap: $500M