Bilia AB Overview
Pro stress-test →Bilia is one of Europe's full-service suppliers for everything related to car ownership, with a position within service and sales of cars, transport vehicles and trucks. The company operates across Sweden, Norway, Belgium, and Luxembourg with approximately 180 facilities, generating nearly $4 billion in annual revenue through its integrated automotive retail and service operations.
Strategic Profile
Pro stress-test →The company is split into three business segments: Service, Car, and Fuel, with the Car segment, which offers both new and used cars and transport vehicles, generating the majority of the company's revenue. Bilia maintains strong brand partnerships including Volvo (35% of Swedish sales), Toyota, and BMW, positioning itself as a leading integrated automotive retailer across Northern Europe.
Competitive Landscape
Pro stress-test →Bilia competes against independent automotive retailers, franchise dealerships, and emerging digital-first car retailers. Primary Nordic competitors include Meko and Kamux Auto. Bilia's competitive advantage stems from its integrated full-service model, multi-brand dealership portfolio, extensive facility network, and established service ecosystem across four countries.
Industry Context
Bilia AB operates in Automotive Retail & Services.
Key facts
Founded: 1929 · Headquarters: Gothenburg, Sweden · Employees: N/A · Revenue: $3.97B · Market cap: $1.21B