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Basic-Fit N.V.: Business Overview, Financials & Competitive Analysis

Basic-Fit is Europe's leading fitness operator and franchisor, operating more than 2,184 clubs across 12 countries with over 6 million members. The company operates and franchises fitness clubs under the Basic-Fit bra...

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Basic-Fit N.V. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Europe's largest low-cost fitness operator capturing secular health trends with strong growth momentum, disciplined capital...

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Industry Fitness & Health / Gym Operations
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: July 6, 2026
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Basic-Fit N.V. Overview

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Basic-Fit is Europe's leading fitness operator and franchisor, operating more than 2,184 clubs across 12 countries with over 6 million members. The company operates and franchises fitness clubs under the Basic-Fit brand in the Netherlands, Belgium, Luxembourg, France, Spain, Germany, Austria, Switzerland, Slovenia, Romania, Croatia, and the Czech Republic. It also engages in the online sale of home tools and other fitness-related products through its webshop and in-house NXT Level nutrition brand.

Strategic Profile

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In Q1 2026, Basic-Fit delivered exceptional results with revenue surging 19% year-over-year to €396 million, driven by strong member growth and solid yield development. The company is transitioning from rapid expansion to disciplined, return-focused growth, targeting low to mid-teens Group ROCE in 3–5 years (currently ~6%). Basic-Fit maintains the lowest cost base in the industry, with a break-even point of 1,400–1,500 members per club, enabled by automation and lean staffing.

Competitive Landscape

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As Europe's leading fitness operator, Basic-Fit competes against regional fitness chains and independent gym operators. Key competitors include Xponential Fitness (US-based with European presence) and local market players in Germany, France, and Spain. Basic-Fit's low-cost model and club density strategy differentiate it in the value segment.

Industry Context

Basic-Fit N.V. operates in Fitness & Health / Gym Operations.

Key facts

Founded: 1984 · Headquarters: Amsterdam, Netherlands · Employees: 7,906 · Revenue: $1.42B (2025); €396M (Q1 2026) · Market cap: $1.95B (EUR 1.951B as of May 19, 2026)

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The top findings that survived the multi-agent debate for Basic-Fit N.V..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Xponential FitnessMulti-brand fitness franchisor with European expansionTechnogymFitness equipment and wellness solutions providerMcFITValue fitness chain integrated into Basic-Fit portfolio

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Industry context

Basic-Fit N.V. operates in Fitness & Health / Gym Operations. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Basic-Fit N.V. do?+
Basic-Fit is Europe's leading fitness operator and franchisor, operating more than 2,184 clubs across 12 countries with over 6 million members. The company operates and franchises fitness clubs under the Basic-Fit bra...
What is Basic-Fit N.V.'s Cyborg Score?+
Basic-Fit N.V. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Basic-Fit N.V.'s main competitors?+
Named competitors include Xponential Fitness, Technogym, McFIT. The full competitive landscape is in the AskCyborg report.
How can I get the full Basic-Fit N.V. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Basic-Fit N.V. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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