Ballys Intralot SA Overview
Pro stress-test →Ballys Intralot SA supplies integrated gaming and transaction processing systems, game content, sports betting management, and interactive gaming services to state-licensed gaming organizations worldwide. The company completed a transformational €2.7 billion acquisition in October 2025, integrating Bally's International Interactive business to create a global gaming technology leader.
Strategic Profile
Pro stress-test →Following completion of the transaction, Intralot is expected to be a leading digital gaming operator and technology provider for lottery products with a footprint in attractive markets in Europe and North America, with combined technology capabilities allowing pursuit of new gaming and lottery opportunities globally. The acquisition positions the company as a major player in the converging lottery and online gaming markets.
Competitive Landscape
Pro stress-test →Competes in the gaming technology and lottery management space against established operators. Primary competitors include traditional gaming machine manufacturers (IGT, Scientific Games) and emerging digital gaming platforms. The acquisition significantly strengthens competitive positioning by combining Intralot's lottery expertise with Bally's digital interactive capabilities.
Industry Context
Ballys Intralot SA operates in Gaming Technology & Lottery Management.
Key facts
Headquarters: Athens, Greece