Bajaj Finance Limited Overview
Pro stress-test →Bajaj Finance is a leading NBFC primarily engaged in lending with a diversified portfolio across retail, SME, and commercial customers with significant presence in urban and rural India. The company has 110.64 million customers and holds assets under management worth ₹462,250 crore (US$55 billion) as of September 2025.
Strategic Profile
Pro stress-test →Since its inception, Bajaj Finance has leveraged technology to launch 26 product lines and 51 product variants for retail, MSME, and commercial consumers with major innovations like the EMI card and Flexi. In early 2025, the company re-entered the co-branded credit card space by partnering with Bharti Airtel to launch a co-branded insta EMI card.
Competitive Landscape
Pro stress-test →Bajaj Finance operates in India's competitive NBFC sector alongside major players like HDFC Bank (consumer lending), ICICI Bank (retail and commercial finance), and Axis Bank (lending services). The company differentiates through its technology-enabled direct-to-customer model and extensive distribution network reaching rural and underserved urban markets where traditional banks have limited presence.
Industry Context
Bajaj Finance Limited operates in Non-Banking Financial Company (NBFC) / Financial Services / Consumer & Commercial Lending.
Key facts
Founded: 1987 · Headquarters: Pune, India · Employees: 64,000+ · Revenue: Not available from current data · Market cap: ₹6,37,649 crore (~$76.5B USD equivalent)