Badger Meter, Inc. Overview
Pro stress-test →Badger Meter manufactures and markets flow measurement, quality, control, and communication solutions worldwide, offering utility water smart metering solutions and software technologies to municipal water utilities. With more than a century of water technology innovation, the company provides data and analytics essential to optimize customer operations and contribute to sustainable use and protection of water resources.
Strategic Profile
Pro stress-test →Badger Meter is a digital water management powerhouse with a strategic $184 million acquisition of SmartCover Systems in January 2025, which deepened its recurring software revenue streams. Its flagship products include the ORION® Cellular endpoint for advanced metering infrastructure, the E-Series® Ultrasonic meters, and the BEACON® Advanced Metering Analytics cloud-based software suite. While BMI remains the dominant player in its industry, the company faces mounting competitive pressure from rivals such as Honeywell and Itron.
Competitive Landscape
Pro stress-test →Badger Meter is a leader in the water technology sector, and the Milwaukee-based company specializes in smart meters that measure flow and quality of water, oil, chemicals, and other fluids. The company faces mounting competitive pressure from rivals such as Honeywell and Itron. The company operates manufacturing facilities in the United States, Mexico, Germany, Slovakia, and other international locations, serving customers in more than 100 countries.
Industry Context
Badger Meter, Inc. operates in Water Technology & Advanced Metering Infrastructure (Smart Utilities).
Key facts
Founded: 1905 · Headquarters: Milwaukee, Wisconsin · Employees: 2,210 · Revenue: $235.7M · Market cap: $5.21B