BAB, Inc. Overview
Pro stress-test →BAB, Inc. franchises and licenses bagel and muffin retail units under the BAB, MFM and SweetDuet (SD) trade names. The Company has approximately 61 franchise units and four licensed units in operation in 18 states. The company operates a mature franchise model with a focus on branded bakery-cafe concepts.
Strategic Profile
Pro stress-test →BAB is a legacy franchisor with minimal scale and profitability, trading on OTC markets with a market cap under $7 million as of July 2026. In fiscal year 2025, BAB, Inc.'s revenue was $3.44 million, a decrease of -2.98% compared to the previous year's $3.55 million. The company maintains quarterly dividend payments despite limited growth, suggesting capital deployment focused on shareholder returns rather than expansion.
Competitive Landscape
Pro stress-test →BAB competes in the fragmented quick-service bagel and muffin segment against larger national chains and regional independents. Direct competitors include Panera Bread (which offers bagel and coffee products), Dunkin' (bagels and coffee), and regional bagel concepts. BAB's small scale and limited brand recognition create significant competitive disadvantages relative to well-capitalized national chains.
Industry Context
BAB, Inc. operates in Quick-service restaurant franchising.
Key facts
Founded: 1992 · Headquarters: Deerfield, Illinois, US · Employees: Not disclosed · Revenue: $3.44M (FY2025) · Market cap: $6.2M