Azimut-Benetti Group Overview
Pro stress-test →Azimut-Benetti Group is the world leader in luxury megayachts. The group produces motor boats from 9 to 110 metres under the Azimut and Benetti brands in six shipyards, combining heritage craftsmanship with innovation. The company has been managed since 2023 by Giovanna Vitelli, following the founder's leadership.
Strategic Profile
Pro stress-test →The Azimut|Benetti Group stands as the world leader in the design and build of pleasure yachts. With operations in 80 countries and a network of 138 sales and customer service offices, the Group embraces the successful Azimut Yachts and Benetti brands, each dedicated to a different market segment. In 2000, the Azimut|Benetti Group achieved the title of the world's leading producer of megayachts, a supremacy it has held uninterruptedly for 23 years.
Competitive Landscape
Pro stress-test →The Group operates in 80 countries with a network of 138 sales and customer service offices. Azimut-Benetti competes against European and international custom yacht builders (Lurssen, Feadship, CRN) in the megayacht segment and against volume manufacturers in the production yacht category. Strong competitive advantage derives from iconic dual-brand heritage, integrated six-shipyard production network, and established supply-chain relationships.
Industry Context
Azimut-Benetti Group operates in Luxury Yacht Manufacturing.
Key facts
Founded: 1969 (Azimut); 1873 (Benetti); 1985 (merged) · Headquarters: Avigliana, Italy · Employees: 2,100+ · Revenue: €700M (FY2015-2016)