Asset Entities Inc. (now Strive, Inc.) Overview
Pro stress-test →Strive, Inc., formerly Asset Entities Inc., is an asset management Bitcoin treasury company focused on increasing Bitcoin per share to outperform Bitcoin over the long run. The company began as a provider of content delivery solutions before being acquired by Strive Asset Management through a merger announced in May 2025.
Strategic Profile
Pro stress-test →The combined company operates under the Strive brand on NASDAQ and aims to build a Bitcoin war chest in a minimally dilutive manner to common shareholders using Bitcoin itself as the hurdle rate for capital deployment. The strategy leverages the institutional expertise of its CEO Matt Cole, a former $70 billion fixed income portfolio manager specializing in complex structured securities.
Competitive Landscape
Pro stress-test →Strive operates in the emerging Bitcoin treasury company space, competing with other digital asset treasury firms. The company differentiates itself through institutional asset management expertise, novel capital accumulation strategies, and its role as the first publicly traded company exclusively amplified with perpetual preferred equity for Bitcoin accumulation.
Industry Context
Asset Entities Inc. (now Strive, Inc.) operates in Bitcoin Treasury Management / Asset Management.
Key facts
Founded: 2022 · Headquarters: Dallas, TX