Asheville Distilling Company Overview
Pro stress-test →Asheville Distilling Company, based in Asheville, North Carolina, produces premium ultra-smooth moonshine and whiskies under the Troy & Sons brand, including Platinum Whiskey, Oak Reserve, and Blonde Whiskey. The distillery opened in June 2011 and is known for using heirloom Crooked Creek Corn and Appalachian spring water in its spirits.
Strategic Profile
Pro stress-test →The company differentiates itself as the only distillery in the world producing spirits made with Crooked Creek Corn, an open-pollinated heirloom white corn, and pure Appalachian spring water. Troy & Sons products have won national and international medals in world whiskey competitions. The distillery operates as a destination experience with free tours and tastings, positioning itself in the craft spirits and agritourism segments within Appalachia.
Competitive Landscape
Pro stress-test →Asheville Distilling competes in the premium craft whiskey and moonshine segment dominated by boutique regional producers and established bourbon/whiskey brands. Direct competitors include small-batch distilleries in Appalachia (Gatlinburg, Tennessee area) and craft producers emphasizing artisanal methods and local ingredients. The company's moonshine positioning and heirloom-ingredient story differentiate it from larger mainstream whiskey producers.
Industry Context
Asheville Distilling Company operates in Craft distilled spirits.
Key facts
Founded: 2011 · Headquarters: Asheville, North Carolina · Employees: 11-50