Armah Sports Company Overview
Pro stress-test →Armah Sports Company is a Saudi Arabia-based entity which is primarily engaged in operating professional fitness centers for both men and women. The company has first-hand experience designing, constructing and managing over 180+ fitness and sports facilities across the GCC.
Strategic Profile
Pro stress-test →The company engages in the construction, operation, management, and maintenance of fitness clubs under the brand concepts of Optimo and B_FIT. Optimo is a smart fitness club designed for privacy and luxury, while B_FIT offers tech-enabled solutions integrated with premium fitness offerings. Individual insiders own 42% of the company, indicating significant founder commitment.
Competitive Landscape
Pro stress-test →The company engages in retail sales of sports apparel and providing food services in sport facilities. It provides two brands (B_Fit and Optimo) for health clubs and physical fitness in the Middle East market. The competitive landscape includes regional fitness operators and international chains entering the Saudi market.
Industry Context
Armah Sports Company operates in Health & Fitness / Consumer Discretionary.
Key facts
Founded: 2019 · Headquarters: Riyadh, Saudi Arabia · Employees: 101-250 · Revenue: 102.37M SAR (latest quarter) · Market cap: 2.5B SAR