Arçelik Anonim Sirketi Overview
Pro stress-test →Arçelik is a Turkey-based company specializing in the manufacturing of household and small electrical appliances and after-sales support services in consumer durables and consumer electronics. The company operates as a global home appliances and consumer electronics firm with large operations in Turkey, Europe, Africa, the Middle East and APAC, with manufacturing plants across Turkey, Romania, Russia, China, Republic of South Africa, Poland, Slovakia, Italy, Thailand, India, Pakistan, Bangladesh and Egypt.
Strategic Profile
Pro stress-test →The company is controlled by Koç Holding A.Ş. and has been listed on Borsa Istanbul (BIST) since 1986. In February 2026, Hakan Bulgurlu stepped down as CEO after 11 years, succeeded by Can Dinçer. The company faces profitability challenges, with twelve-month revenue of 511.41B TRY as of Q1 2026, down 14.47% year-over-year, though revenue is forecast to grow 22% annually over the next three years, outpacing the Consumer Durables industry growth forecast of 7.5%.
Competitive Landscape
Pro stress-test →Arçelik's earnings have been declining at an average annual rate of -19.3%, while the Consumer Durables industry saw earnings growing at 3.7% annually. The company competes globally against major appliance makers across white goods and consumer electronics categories. Primary competitors include Whirlpool, LG Electronics, Samsung Electronics, Electrolux Group, and other regional manufacturers in the home appliances sector.
Industry Context
Arçelik Anonim Sirketi operates in Home appliances and consumer electronics manufacturing.
Key facts
Founded: 1986 · Headquarters: Istanbul, Turkey · Employees: 45,744 · Revenue: ₺511.41B (LTM Q1 2026)