AppFolio, Inc. Overview
Pro stress-test →AppFolio, Inc. is an American company founded in 2006 that offers software-as-a-service (SaaS) applications and services to the real estate industry. AppFolio's innovative platform and trusted partnership enable customers to connect communities, increase operational efficiency, and grow their business. The company provides property management and investment management software solutions to thousands of customers managing over 8 million units.
Strategic Profile
Pro stress-test →The company provides a cloud-based platform that assists with leasing, maintenance, accounting, and other business critical tasks and includes generative AI to answer questions, perform tasks, and automate common workflows. Management projects full-year 2025 revenue of $935-$945 million, indicating approximately 18% annual growth. AppFolio demonstrates excellent financial health with a zero debt position and $200.1 million in cash.
Competitive Landscape
Pro stress-test →AppFolio competes with companies including Tenant File among 18+ competitors in the property management software space. The market includes various point solutions and integrated platforms, but AppFolio's comprehensive offering, AI capabilities, and market leadership position it as the dominant cloud-based property management platform serving multifamily and diversified real estate operators.
Industry Context
AppFolio, Inc. operates in Enterprise SaaS / Property Management Software (PropTech).
Key facts
Founded: 2006 · Headquarters: Santa Barbara, US · Employees: 1,634 · Revenue: $935M-$945M (2025E) · Market cap: $7.0B