Angel One Ltd Overview
Pro stress-test →Angel One is a retail broking house in India offering broking and advisory services, margin funding, loans against shares, and financial product distribution under the brand Angel Broking. The company is one of the largest retail broking houses in India in terms of active clients on NSE. It competes in India's dynamic retail brokerage market by combining low-cost trading access with research and advisory capabilities.
Strategic Profile
Pro stress-test →Angel Broking is well-known for its high-quality trading software and financial advice, and changed its brokerage programmes in November 2019 to compete with cheap stock brokers like Zerodha. The platform features zero-cost delivery trading, AI-powered investment tools, a robust mobile app, and an affordable brokerage model. As a publicly traded technology-led financial services company, Angel One balances competitive pricing with premium research and advisory services to capture share across retail client segments.
Competitive Landscape
Pro stress-test →Angel Broking competes with discount stock brokers like Zerodha and other full-service retail brokerage platforms in India. The competitive landscape includes a mix of traditional full-service brokers, digital-first discount brokers, and technology-enabled platforms competing on brokerage fees, trading features, research quality, and advisory services. Angel One remains one of the largest retail broking houses in India in terms of active clients on NSE, providing scale and brand recognition advantages.
Industry Context
Angel One Ltd operates in Retail Stock Brokerage.
Key facts
Founded: 1987 · Headquarters: Mumbai, India · Employees: 3,823 · Revenue: $579M (Trailing 12 months as of March 31, 2026) · Market cap: $3.08B