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Anastasia Beverly Hills: Business Overview, Financials & Competitive Analysis

Anastasia Beverly Hills is an American cosmetics company best known for its eyebrow products, founded by Romanian-born Anastasia Soare in 1997 in Beverly Hills, California. The brand holds a top-three global market sh...

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What's in This Report
Anastasia Beverly Hills OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Anastasia Beverly Hills is a prestige beauty leader with category-defining brow products, international scale, and diversified...

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Industry Makeup and Color Cosmetics
5 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 9, 2026
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Anastasia Beverly Hills Overview

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Anastasia Beverly Hills is an American cosmetics company best known for its eyebrow products, founded by Romanian-born Anastasia Soare in 1997 in Beverly Hills, California. The brand holds a top-three global market share in the eyebrow sub-category and remains the category anchor, with brows contributing ~35% of total sales. The company generated $350.9 million in annual revenue in 2026.

Strategic Profile

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Anastasia Beverly Hills is a prestige cosmetics house known for category-defining brow products and high-performance color cosmetics, delivering professional-grade pigment and consistency to beauty enthusiasts and pros across global retail and DTC channels. The brand has grown to sell over 485 products in over 2,000 stores worldwide, including Dillard's, Macy's, Nordstrom, Sephora and ULTA. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company.

Competitive Landscape

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Anastasia Beverly Hills competes against established brands such as Maybelline New York, NYX Cosmetics, and Revlon. Glossier, Kylie Cosmetics, Bobbi Brown Professional Cosmetics, Clinique, and Iredale Cosmetics are among competitors. Modern minimal/clean beauty entrants are capturing the 2024-25 laminated/natural brow trend, undercutting ABH's sculpted brow dominance with cleaner ingredient narratives.

Industry Context

Anastasia Beverly Hills operates in Makeup and Color Cosmetics.

Key facts

Founded: 1997 · Headquarters: Beverly Hills, US · Employees: 600+ · Revenue: $350.9M (2026)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Anastasia Beverly Hills.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Eyebrow & Brow ShapingDirect-to-consumer beauty brand with eyebrow and cosmetics focus→Cosmetics & ColorPrestige color cosmetics and beauty products→Prestige CosmeticsProfessional makeup and prestige cosmetics→Prestige CosmeticsMass-market and prestige cosmetics brand→Color CosmeticsMulti-brand color cosmetics portfolio→

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Industry context

Anastasia Beverly Hills operates in Makeup and Color Cosmetics. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Anastasia Beverly Hills do?+
Anastasia Beverly Hills is an American cosmetics company best known for its eyebrow products, founded by Romanian-born Anastasia Soare in 1997 in Beverly Hills, California. The brand holds a top-three global market sh...
What is Anastasia Beverly Hills's Cyborg Score?+
Anastasia Beverly Hills has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Anastasia Beverly Hills's main competitors?+
Named competitors include Eyebrow & Brow Shaping, Cosmetics & Color, Prestige Cosmetics, Prestige Cosmetics. The full competitive landscape is in the AskCyborg report.
How can I get the full Anastasia Beverly Hills research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Anastasia Beverly Hills research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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