Amplifon Overview
Pro stress-test →Amplifon SpA is an Italian company based in Milan and the world's largest hearing aid retailer. The Group, with annual revenues of €2.4 billion, operates through a network of 10,000 specialized centers in 26 countries and 5 continents. Amplifon has a 13% global market share, positioning it as a dominant player in the growing hearing care sector addressing the rising global prevalence of hearing loss.
Strategic Profile
Pro stress-test →The company is the only one in the hearing care sector to earn the international recognition for its practices in human resources management and workplace environment. In addition to the free tests offered daily in its 10,000 audiological centers in the 26 countries in which it operates, the Amplifon Group has planned special activities to reach and inform an increasingly wider audience. The company leverages proprietary technology (OtoKiosk) and strategic acquisitions to expand geographic footprint and enhance customer experience across developed and emerging markets.
Competitive Landscape
Pro stress-test →Amplifon SpA is an Italian company based in Milan and the world's largest hearing aid retailer. Major competitors include traditional hearing aid manufacturers (Phonak, Oticon, Starkey, Signia) that supply products through Amplifon's network, plus emerging retail competitors and direct-to-consumer models. Effective January 1, 2026, Start Hearing will replace Amplifon Hearing Health Care (Amplifon) as the national provider of digital and digitally programmable analog hearing aids and supplies for Cigna Healthcare patients.
Industry Context
Amplifon operates in Healthcare - Hearing Care Retail & Services.
Key facts
Founded: 1950 · Headquarters: Milan, Italy · Employees: 20000 · Revenue: €2.4B