Amperity, Inc. Overview
Pro stress-test →Amperity is an enterprise-grade customer data platform that helps global brands unlock the full value of their customer data. The platform uses patented identity resolution technology, combining probabilistic and deterministic techniques to unify fragmented records with high accuracy—even when data is inconsistent, incomplete, or siloed. More than 400 brands worldwide rely on Amperity, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts. Founded in 2016, the company operates globally with offices in Seattle, New York City, London, Argentina and Melbourne.
Strategic Profile
Pro stress-test →Amperity has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (June 2026). The company's strategic focus has shifted from traditional data unification to delivering trusted customer context that humans and AI can act on in the moment. Amperity's spring 2026 launch moves the platform from data foundation to decisioning with new AI, real-time activation, and governance tools that close the gap between what brands know about their customers and what they can actually do with it.
Competitive Landscape
Pro stress-test →Traditional CDPs competed primarily on connectors, schemas, and segment builders. Amperity's core differentiation is its identity resolution-first architecture with patented machine learning matching. Key competitive dynamics center on ability to deliver trusted customer context for AI-driven decisioning, with lakehouse-native architecture and real-time activation capabilities increasingly table-stakes. Amperity is particularly relevant for large B2C enterprises with fragmented first-party data across brands, regions, legacy systems, or channels where identity resolution and profile accuracy matter, and is well suited to organizations using lakehouse architectures. Retail, grocery, travel and hospitality, financial services, restaurant, and sports-related consumer businesses are among the environments where Amperity appears especially applicable.
Industry Context
Amperity, Inc. operates in Customer data platforms.
Key facts
Founded: 2016 · Headquarters: Seattle, US · Employees: ~313