Amorepacific Corporation Overview
Pro stress-test →Amorepacific Corporation researches, develops, manufactures, markets, and sells cosmetics and beauty products worldwide. It is the largest cosmetics company in South Korea and one of the ten largest cosmetics companies in the world. The company operates a diversified portfolio spanning premium luxury to mass-market categories, with significant international presence across Asia, Europe, and North America.
Strategic Profile
Pro stress-test →The company operates through two main divisions: the Cosmetics Business Division, which includes premium and luxury brands such as Sulwhasoo, Hera, Laneige, IOPE, Aestura, and COSRX; and the Daily Beauty (DB) Business Division, which focuses on household and personal care brands including Ryeo, Mise-en-scene, and Happy Bath. It generates the majority of its revenue from the Cosmetics business division.
Competitive Landscape
Pro stress-test →Amorepacific is the largest cosmetics company in South Korea and one of the ten largest cosmetics companies in the world. Competes globally with multinational beauty conglomerates (Estée Lauder, L'Oréal, Shiseido) and emerging K-Beauty brands, differentiated by portfolio depth, regional heritage, and luxury positioning.
Industry Context
Amorepacific Corporation operates in Cosmetics & Beauty (Personal Products).
Key facts
Founded: 1945 · Headquarters: Seoul, South Korea · Employees: 4,722 · Revenue: $2.9B (FY2024) · Market cap: $6.0B