Outdoor Holding Company Overview
Pro stress-test →Outdoor Holding Company sold its manufacturing assets for $75 million in early 2025 to focus entirely on its core asset, GunBroker.com, the largest online marketplace for firearms. The company is the owner of GunBroker.com, the online marketplace for firearms, hunting, shooting and related products. This strategic pivot transformed the company from a cyclical manufacturer into a high-margin e-commerce platform.
Strategic Profile
Pro stress-test →The shift means the company is now a digital platform with a strong balance sheet-boasting $134 million in current assets-that's now chasing a higher-margin e-commerce model. GunBroker.com's performance showed resilience with increased average order value to $444 and growth in registered users to 8.5 million. The founder of GunBroker.com, Steven Urvan, returned as CEO and Chairman in May 2025, signaling a full commitment to the marketplace model.
Competitive Landscape
Pro stress-test →Outdoor Holding Company operates GunBroker.com, the largest online firearms marketplace with 8.5 million registered users. Key competitors in the online firearms/hunting retail space include traditional retailers expanding e-commerce presence. The company's moat is its first-mover advantage in the specialized vertical and established user base, though it faces competition from generalist marketplaces.
Industry Context
Outdoor Holding Company operates in E-Commerce / Online Marketplace (Firearms & Hunting).
Key facts
Founded: 1990 · Headquarters: Atlanta, Georgia · Revenue: $47.6M · Market cap: $250M