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A-Mark Precious Metals, Inc. (now Gold.com, Inc.): Business Overview, Financials & Competitive Analysis

A-Mark Precious Metals, Inc. (founded 1965, NASDAQ: AMRK) is a leading fully integrated precious metals platform that offers gold, silver, platinum, palladium, and copper bullion, numismatic coins, and related product...

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A-Mark Precious Metals, Inc. (now Gold.com, Inc.) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Integrated precious metals platform with strong distribution assets and balance sheet, but faces structural margin pressure in...

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Industry Precious Metals Trading & Distribution / Alternative Assets
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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A-Mark Precious Metals, Inc. (now Gold.com, Inc.) Overview

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A-Mark Precious Metals, Inc. (founded 1965, NASDAQ: AMRK) is a leading fully integrated precious metals platform that offers gold, silver, platinum, palladium, and copper bullion, numismatic coins, and related products to wholesale and retail customers via a portfolio of channels. The company operates an integrated ecosystem spanning wholesale distribution, direct-to-consumer retail, and secured lending across North America, Europe, and Asia. On December 2, 2025, A-Mark officially rebranded as Gold.com, Inc. and transferred its listing from Nasdaq to NYSE under symbol "GOLD".

Strategic Profile

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The company conducts operations through three complementary segments: Wholesale Sales & Ancillary Services, Secured Lending, and Direct-to-Consumer. A-Mark's competitive advantage stems from its multi-channel distribution model, U.S. Mint-authorized purchaser status since 1986, and JM Bullion e-commerce platform operating seven separately branded websites. The company positions itself as a vertically integrated platform spanning the precious metals and collectibles value chain.

Competitive Landscape

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Top competitors include International Precious Metals, Sunshine Minting, US Money Reserve, and APMEX. A-Mark differentiates through vertical integration spanning wholesale, retail, minting, logistics, and secured lending. With gross profit of $210.9M on TTM basis, the company's activities cover wholesale trading, retail distribution through multiple brands, minting, logistics/storage, and secured lending against physical assets.

Industry Context

A-Mark Precious Metals, Inc. (now Gold.com, Inc.) operates in Precious Metals Trading & Distribution / Alternative Assets.

Key facts

Founded: 1965 · Headquarters: El Segundo, California, US · Employees: 201-500 · Revenue: $11.9B · Market cap: $0.7B

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The top findings that survived the multi-agent debate for A-Mark Precious Metals, Inc. (now Gold.com, Inc.).

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Precious Metals DistributionPrecious metals wholesale distributor→Mint ProductionPrecious metals minting and production→Direct-to-Consumer BullionRetail precious metals dealer→Online Bullion SalesE-commerce precious metals retailer→

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Industry context

A-Mark Precious Metals, Inc. (now Gold.com, Inc.) operates in Precious Metals Trading & Distribution / Alternative Assets. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does A-Mark Precious Metals, Inc. (now Gold.com, Inc.) do?+
A-Mark Precious Metals, Inc. (founded 1965, NASDAQ: AMRK) is a leading fully integrated precious metals platform that offers gold, silver, platinum, palladium, and copper bullion, numismatic coins, and related product...
What is A-Mark Precious Metals, Inc. (now Gold.com, Inc.)'s Cyborg Score?+
A-Mark Precious Metals, Inc. (now Gold.com, Inc.) has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are A-Mark Precious Metals, Inc. (now Gold.com, Inc.)'s main competitors?+
Named competitors include Precious Metals Distribution, Mint Production, Direct-to-Consumer Bullion, Online Bullion Sales. The full competitive landscape is in the AskCyborg report.
How can I get the full A-Mark Precious Metals, Inc. (now Gold.com, Inc.) research report?+
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How current is the A-Mark Precious Metals, Inc. (now Gold.com, Inc.) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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